Marketing and Branding

The difference between marketing and branding is like the difference between the moon and the sun. The sun is the source of all light, life, and warmth. It makes the trees grow and the flowers bloom. It is the reason we are all here. That’s your brand.

The moon is an attractive rock that orbits the planet and reflects the light of the sun. That’s marketing. Get it right, and your customers will understand instantly why they should value your brand over your competitors. Get it wrong, and you could end up strengthening your competitors’ brands.

Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results. Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.







Branding is strategic, Marketing is tactical

Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort. The brand is what remains after the marketing has swept through the room. It’s what sticks in your mind associated with a product, service, or organization—whether or not, at that particular moment, you bought or did not buy.

The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular car, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy car for the rest of your life.

The brand is built from many things. Very important among these things is the lived experience of the brand. Did that car deliver on its brand promise of reliability? Did the maker continue to uphold the quality standards that made them what they are? Did the sales guy or the service center mechanic know what they were talking about.


Our Process


Feasibility Study

A feasibility study aims to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats.

1

Business Model

A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.

2

Market Research

A market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy.

3

Strategy

marketing & branding strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo and slogan

4

Implementation

Implementation is the process of executing the marketing & branding strategy by creating specific actions that will ensure that the strategy objectives are achieved.

5

WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.



RequestA Free Quote


Your Name*

Your Phone*

Your Email*

Your Website

Your Company

Your Position

Your Business Social Media Links

How can we help you?

What is your request?